According to the National Retail Federation, holiday shopping spending this November and December is expected to increase 13-15 percent over 2012. Improved consumer confidence, consumer credit, and disposable personal income will contribute to an increased spend of up to $82 billion this holiday season. Online shopping will see the largest growth. NRF President and CEO, Matthew Shay, explains, “In this economy, savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck.” Black Friday 2013 was the holiday season’s first day of online shopping that surpassed $1 billion, with a $1.2 billion day; a 15% increase over Black Friday 2012.